Still active and in its original form, the Longines winged hourglass logo has the distinction of being the oldest valid registered trademark.
Longines: Five stars for titanium
sdsdsdsdsdMonth: September 2021
The Royalty of Revelry
In the early evening of November 28, 1966 — the Monday after Thanksgiving — a select group of people gathered in a
Style de Triomphe: Longchamp
On Sunday April 27th, 1857, a vast crowd, including the emperor Napoleon III and his wife, Eugenie de Montijo gathered to watch
Alexander Kraft Monte Carlo: Roaring with adapted tailoring prosperity
In the face of over-zealous, draconian government legislation in the USA, the traditions of the 20th century’s war-ridden first decades gave way
Available in the Shop: Zenith’s New Vintage 1969 from Watchfinder & Co.
Zenith’s El Primero movement is an icon in itself and has been in production for more than 50 years. Launched in 1969,
LIVE AND LET LIVE
A highly contagious mystery virus with the sinister name Covid-19 originates in the heart of China. It spreads swiftly. Conspiracy theorists rush
Eclectic Avenue
What, in sartorial terms, do George Clooney (in movie premiere mode), Ralph Lauren (in American workwear mode), and Keith Richards (in Keith
MP Massimo Piombo: Elegance in imperfection
There appears to be no median with Massimo Piombo. It is why he’s the source of fixation by fashion editors yet deemed
The King and Queen of Buckingham Palace
On March 26, 1957, James Symington, an attaché at the American embassy in London, held a dinner party for three urbane couples:
Sartorial Secrets to Looking Taller
Sorry to say, research shows that tall men are paid better, considered more masculine, confident and capable. They enjoy greater success romantically,
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