Craft
Bang & Olufsen: Scandinavian Sounds
World-renowned for their distinctive range of quality music systems and high-performance loudspeakers, The Rake is extremely excited to welcome Bang & Olufsen onto its e-commerce platform.
Words Freddie Anderson
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Since the 1950s, Scandinavia has surmounted a tremendous challenge in the stakes for the most influential vanguard of architecture and design. Characterised by modernism, simplicity, functionality and minimalism, the world-renowned consumer electronics company Bang & Olufsen, founded by Peter Bang & Svend Olufsen, symbolizes each one of these features in their design.
Ahead of their time in Scandinavia’s design rush, Peter Bang & Svend Olufsen started their journey in Denmark in 1925. The town of Struer, located in the north-western part of Denmark, was the place where the two young engineers founded the brand. The synergy between design, sound and engineering is the essence of Bang & Olufsen and every part is driven by passion, pride and persistence to create something that their followers can truly fall in love with, appreciate and continue to use as the decades pass by.
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Deep-rooted in Bang & Olufsen’s identity are three core principles: sound, design and craftsmanship and over the years, these principles have fused and developed together to create beautifully designed products that benefit from state-of-the-art tech. The brand’s pursuit of excellence and complete devotion to design ensures each product creates the ultimate human experience.
The Rake is incredibly excited to welcome Bang & Olufsen into its e-commerce fold. It is extremely apt timing as the brand is celebrating its 95th anniversary with the launch of a new pair of flagship headphones – the Beoplay H95 – which we’re proudly stocking on The Rake.com.
“Beoplay H95 is a distillation of the best elements of Bang & Olufsen sound, design and craftsmanship – an enhancement within the headphone category that elevates their 95 years of high standards”, says Bang & Olufsen SVP of Product Management Christoffer Poulsen.
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The Beoplay H95 come with an oval, over-ear design with soft lambskin ear cushions that provide a luxurious and superior fit for long-term wear, while an innovative and intuitive user interface is provided through a combination of touch control and mechanical dials. Other cutting-edge additions include the head-band design which has been completely revamped for a cleaner look, with top-grain cowhide, custom-knitted textile, and soft memory foam for comfort. In today’s world, restorative silence is a vital part of mental space and peace of mind, and the new Beoplay H95 headphones build on its impressive passive noise reduction with the most advanced Active Noise Cancellation (ANC) of any Bang & Olufsen headphones. Beoplay H95 are currently available in both black and grey mist shades.
Alongside the Beoplay H95, The Rake is delighted to offer a selection of the brand’s latest iteration of true wireless earphones which boast an improved battery life of up to 35 hours as well as the Beosound 2 speaker which is designed for the home – all of which would be great gifts this festive season. Thanks to its seamless surface, Beosound 2 provides superior sound performance and eliminates any audio distortion. With a refined and compact design, the dust and waterproof Beosound A1 is also a very welcome addition from the Bang & Olufsen range.
All of the latest products are beautiful examples of how Bang & Olufsen continue to innovate with pioneering new creations, whilst sticking to a beautiful design aesthetic that is both stylish and practical. With that in mind, we have created a Spotify playlist perfect to listen to through Bang & Olufsen’s speakers, here.
Bang & Olufsen
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