John Lobb hit the slopes of Courchevel 1850

Late February in Courchevel 1850, one of Europe’s most exclusive winter hideaways is the time when the globetrotting crowd arrive for a fix of sporting velocity, luxury and hedonism. Facilitating an extra dose of artisanal luxury this year is the Hermès-owned John Lobb.

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Hosted by the 5-star Hôtel Barrière Les Neiges, John Lobb have quite literally hit the ski trail. Located at the foot of the legendary Bellecôte slope, John Lobb have housed themselves in a state-of-the-art illuminated wooden refuge. True to their outdoor origins, the ephemeral store not only invites passing skiers to peruse their ready-to-wear shoe collection, but they can experience demonstrations of John Lobb’s bespoke expertise by their master bootmakers, whilst enjoying a warming English cocktail provided by house.

At the pop-up store, two exclusive John Lobb models are available: a shearling-lined version of the iconic Alder walking boot and the Sommet snow boot inspired by an archival style from the 1940s. Handmade in their Paris atelier you’re guaranteed a technically accomplished winter boot, that is destined for the modern wearer.

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