Style
What to Wear on the French Riviera
The Côte D’Azur still boasts plenty of romantic charm — you just have to look harder these days to find it. When you do, here’s what to wear…
Words Charlie Thomas

/
Armor Lux Breton stripe T-shirt
A quintessentially French piece that dates to 1858, the Breton stripe shirt was originally used to locate overboard sailors. Armor Lux are one of the few remaining Breton makers to still be located in Brittany. €39, www.armorlux.com.

/
Loro Piana blue mid-length swim shorts
The blue and white weave of these shorts’ nylon shell mimics chambray, injecting a welcome dash of formality, allowing the wearer to adopt a smarter appearance from the sea to the sun lounger. £315, www.mrporter.com.

/
Ludwig Reiter taupe suede espadrilles
Rakes don’t wear flip-flops. Instead, choose a pair of suede espadrilles, which are perfect for the beach yet come into their own as louche alternatives to loafers in the evening. £200, www.ludwig-reiter.com.

/
Oliver Peoples x Berluti sunglasses
Part of a collaboration between the two powerhouses, these Sheldrakes boast Berluti’s signature Venezia leather on the front, perfectly complementing the Andy Warhol-inspired rounded frames. £POA, available in Oliver Peoples and Berluti boutiques.

/
Dolce & Gabbana printed leather wallet
Boasting a unique banana leaf print in muted tones, this grained leather wallet displays the high level of craftsmanship associated with the iconic Italian fashion house. £225, www.dolcegabbana.com.

/
Orlebar Brown navy Donald cotton polo
The contrasting white piping and louche open ‘Capri’ collar lend this polo a hint of 1950s charm, yet the breathable waffle knit jersey fabric and sleek, tailored fit are both decidedly modern. £95, www.orlebarbrown.com.

/
Arpenteur off-white cotton trousers
Arpenteur’s cotton trousers take inspiration from France’s workwear history, featuring a straight leg and two large carpenter-style pockets on the rear for additional storage. They’re also made in France, obviously. £195, www.mrporter.com.

/
Blancpain Villeret Ultraplate 18k red-gold watch
With its Roman numerals, opaline dial and 18k red-gold case, this Blancpain dress watch is elegant yet subtle, perfect for a jaunt to the Riviera of old. £POA, www.blancpain.com.

/
J.M. Weston brown 180 Moccasin leather loafers
The flagship model from French shoemaker J.M. Weston, the 180 Moccasin is a Gallic classic. Designed by the brand’s founder, these are made from a stunning boxcalf leather and will match perfectly with tailoring or casualwear. £455, www.jmweston.fr.

/
Ettinger navy Cotswold cotton drill and leather bag
Constructed from a hefty navy cotton drill and with waxy leather detailing, this weekend bag from Ettinger is as tough as they come and will age beautifully through continued use. £660, www.ettinger.co.uk.
Where you should visit…
There are few places in the world with more romance and glamour than the Côte d’Azur. At least, you might think that is the case until you visit Saint-Tropez or Monte Carlo in high season… there is nothing romantic or glamorous about €30 pizzas and drive-through McDonald’s. Unfortunately, much of the French Riviera has been commercialised to within an inch of its life, thanks in part to the glory years of the 1950s jet set, who immortalised this slice of Europe as the place to be. Part of the original attraction of the Côte d’Azur was the mystery and intrigue of this beautiful stretch of coast, with its impossibly blue seas and untouched, cobbled villages. It is still possible to find all this; you just have to look a little harder.
Many would argue the best way to experience the Côte d’Azur is by boat. And they’re right. Think Plein Soleil but more French. A good option would be to sail from the port of Saint-Jean-Cap-Ferrat to the paradise island of Porquerolles. Forget Antibes, skip Cannes and Saint-Tropez, and make a beeline for this little island, which the French state bought in the seventies to preserve it from development. There’s not much to do here except relax on the white-sand beaches, the best of which is the Plage de Notre-Dame, mostly because it has the appearance of a remote desert island. It is said that exploring Porquerolles is like perusing the Côte d’Azur of centuries ago, as dense forests, olive trees, lavender and rosemary line the island in place of the expansive mansions and fancy restaurants of nearby resorts. And there’s no McDonald’s in sight.
[magento_products ids=”rubinacci-marine-blue-long-sleeve-polo-shirt,rubinacci-beige-manny-cotton-shorts,ludwig-reiter-brown-penny-loafers”]
Armor Lux, Arpenteur, blancpain, cannes, Cote d'Azur, Dolce & Gabanna, Ettinger, Eze, french riviera, jm weston, Loro Piana, Ludwig Reiter, luxury travel, monte carlo, Oliver Peoples, orlebar brown, Rake Commends, Rakish, Saint-tropez, Socialites, The Rake, travel accessories
share this article
[sharify]
M